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Aptix Technology

Lead Generation

A steady pipeline of the right prospects.

We identify who you should be talking to, reach them through the channels that fit, and hand your team qualified leads with the context they need.

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What's included

  • Ideal customer profiling
  • Prospect list building
  • Inbound lead campaigns
  • Outbound email outreach
  • Landing pages and lead magnets
  • Lead scoring and qualification
  • CRM integration and handoff

Who it's for, and what it solves.

Who needs it

  • B2B companies that need a steadier flow of qualified enquiries
  • Service businesses relying only on referrals
  • Sales teams that want more time selling and less time prospecting

Problems it solves

  • Growth that depends entirely on referrals and word of mouth
  • Leads that arrive but rarely match your ideal customer
  • Sales people spending more time prospecting than selling
  • No clear picture of which campaigns produce real opportunities

How we generate leads

01
Ideal customer profile
Define the industries, roles, company sizes and buying signals that make a lead worth pursuing.
02
Inbound campaigns
Search, social and content campaigns that bring interested prospects to a page built to convert them.
03
Outbound outreach
Personalised email and LinkedIn outreach to carefully built prospect lists, within anti-spam rules.
04
Lead qualification
Agreed criteria and scoring, so your team only spends time on leads that match.
05
Nurture sequences
Automated follow-up that keeps not-yet-ready prospects warm until timing is right.
06
CRM handoff
Every lead lands in your CRM with source, notes and next step, ready for sales.

What you receive.

The deliverables you can expect. Exact scope is confirmed in your written proposal.

  • Ideal customer profile and offer review
  • Targeted prospect lists or campaigns
  • Landing pages, forms and lead magnets
  • Lead qualification criteria
  • CRM handoff and lead reporting

Example use cases

Illustrative examples of what this service can deliver.

  • Outbound campaigns to operations leaders at mid-sized companies
  • A lead magnet and landing page for a professional services firm
  • Lead scoring that routes hot enquiries to sales within minutes
  • A referral programme that turns happy clients into a lead source

Packages and pricing.

Three starting scopes. Each shows exactly what is delivered, so you know what you are paying for.

Compare all pricing

Included in every package

Final pricing depends on scope and is confirmed in a written proposal before any work starts.

  • Onboarding call and written plan
  • Accounts and data kept in your name
  • Clear reporting on activity and results
  • A named point of contact
  • No promised rankings, leads or meeting counts

How a project runs.

Our process in detail
  1. 01

    Discovery and consultation

    We learn how your business works today and what a successful outcome looks like.

  2. 02

    Requirements and planning

    We turn goals into clear, prioritised requirements and a realistic plan.

  3. 03

    Solution architecture

    We design the technical foundations: systems, data, integrations and security.

  4. 04

    UI/UX design

    We design interfaces that make complex work feel simple for the people using them.

  5. 05

    Development

    We build in short iterations so you can see progress and give feedback early.

  6. 06

    Testing and quality assurance

    We test functionality, usability, performance and security before anything goes live.

  7. 07

    Deployment preparation

    We prepare the solution for a smooth, low-risk launch.

  8. 08

    Support and continuous improvement

    After launch, we can help you maintain, improve and extend what we built.

Lead generation done responsibly

Quality over volume
We optimise for leads that match your criteria, not inflated totals that waste your team's time.
Compliant outreach
Outreach follows applicable rules such as CAN-SPAM, GDPR and PECR, with clear opt-outs.
Your data
Prospect lists, campaigns and results stay yours, in your own accounts and CRM.
Honest reporting
We report what happened, including what did not work, and never promise lead numbers.

How we earn your trust.

Whether we are building software or filling your calendar, every engagement follows the same standards.

  • Honest approach

    Clear scope, realistic timelines and no promised rankings, leads or results we cannot control.

  • Proven process

    Discovery, written proposal, iterative delivery and launch, with you approving each stage.

  • Clear communication

    A named point of contact, regular updates and reports written in plain language.

  • Quality standards

    Testing before launch, secure handling of your data, and accounts and code kept in your name.

Frequently asked questions.

What is the difference between a lead and an appointment?

A lead is a prospect who has shown interest or matches your criteria. An appointment is a confirmed meeting on your calendar. Lead generation fills the pipeline; appointment setting turns leads into booked conversations.

Do you guarantee a number of leads?

No. Results depend on your market, offer, budget and timing. We agree realistic targets, track them openly and adjust campaigns based on what the data shows.

Which channels do you use?

It depends on where your buyers are. Common channels are search ads, LinkedIn, email outreach, content and landing pages. We recommend a focused starting mix after reviewing your offer.

Can leads go straight into our CRM?

Yes. We connect campaigns to your CRM so each lead arrives with its source and notes, and we can build a CRM if you do not have one.

Related services

Start the conversation

Ready to fill your calendar?

Book a free consultation. We will look at your goals and leads and recommend a practical starting point.

Plan Your Lead GenerationWhatsApp Us (opens WhatsApp in a new tab)